Terry,

This is all news to me. I wasn't aware that vendor run conferences were poular at all.

My experience of them is that they form a user group whereby users are able to talk about new happenings with the product ranges, how to get more out of what they have got, network with other users of whatever product it is, and learn tricks and techniques.

What I always saw as the stregth of these groups was that they often act as a pressure group to bring obout changes in functionality, service, or other areas. When companies have invested as much as many do with these firms, it seems wise to have some sort of avenue to bring about changes in the product if required.

But I never realised these were popular events. Maybe its a testament to the sze of the MRO user base? I have no idea.. they aren't that huge in many of the markets where I have worked.

Best regards,

Maybe it's a new innovative marketing strategy?

But I guess the vendor sponsors the conference while the attendees pay for the rooms. No attendance fees?